Privacy Notice

This Privacy Notice sets out how we, HomeShield Direct Limited, process your personal data. This notice also explains our obligations regarding data protection and the rights of customers and potential customers in respect of their personal data under Data Protection Law.

Data Protection Law means all legislation and regulations in force from time to time regulating the use of personal data and the privacy of electronic communications including, but not limited to, the retained EU law version of the General Data Protection Regulation (EU) 2016/679, the UK GDPR, the Data Protection Act 2018, the Privacy and Electronic Communications Regulations 2003 as amended, and any successor legislation.

Using Your Information

We process personal data including the following:

Personal Data Type	Source
Name, address, contact details and payment details	The personal data we use is obtained from a number of marketing and lifestyle research companies. We undertake due diligence on all our data suppliers to ensure that we use the appropriate lawful basis for your information to be used and to receive direct marketing calls from HomeShield Direct Limited.
Goods information, including the details of the appliance or appliances to be included in any plan	Provided during the application and service setup process.

The personal data we collect may be used as follows:

• To enable us to fulfil our contract or contracts with you. For example, we use third party companies to process Direct Debits on our behalf.
• To store your card details securely using tokenisation. Tokenisation converts sensitive data into non-sensitive tokens and provides an additional layer of security to protect your card information from fraud.
• For our legitimate interests in marketing our products and services by post, phone and email, and for checking and verifying your identity and contact details.
• Where we are required to do so by law.
• To use analytical techniques to improve our products, services or customer experience for direct marketing purposes. This may include browser viewing history, age, location or interests.
• To use additional information from external sources where available so we can do this more effectively.
• To use and share information with trusted third parties who perform analytical services on our behalf, such as Trustpilot. Such providers are bound by contract and UK data protection law to maintain the security of personal data.

Our Lawful Bases for Processing Personal Data

Activity	The Need to Process	Lawful Basis
Completing service contract plan application by phone	Completing the application process	For data received from market research companies and similar sources, we rely on Legitimate Interest. For data received directly from forms completed on our website or our marketing sources’ websites, we rely on Consent or Legitimate Interest.
Internal accounting processes	Managing internal accounting requirements	Contract
Providing you with information relating to the service plan	Administering and supporting the service plan	Contract
Registering for an event or dealing with a claim under a service contract plan	Managing registration and claims handling	Contract
Email marketing	Sending information and marketing messages by email	Consent
Telephone contact	Discussing new plans, renewals and products you may be interested in	Legitimate Interest, Consent or Contract
Post	Sending your service contract certificate and supporting documentation	Contract

You can opt out of receiving marketing communications from us at any time by emailing info@homeshielddirect.co.uk, phoning 0345 55 70 700, or writing to HomeShield Direct Limited, Heversham House, 20-22 Boundary Road, Hove, BN3 4EF.

Our Legitimate Interests

HomeShield Direct Limited processes data provided by its data suppliers with the intention of increasing its sales and customer base. Processing the data enables a high quality service delivery which can produce tangible benefits for consumers. If an appliance breaks down or is beyond economic repair, a customer may not be in a position to afford the necessary repairs or the cost of a brand new appliance. An appliance protection plan can mitigate this and can provide the customer with a new or working machine.

Retention Period

We only retain personal data for as long as is necessary to fulfil the purposes for which it was collected, as described in this Privacy Notice, or as required by law.

Customer data will be retained for the duration of our contractual relationship and for a reasonable period afterwards to allow us to address any queries or disputes.

Your Rights as a Data Subject

At any point while we are in possession of or processing your personal data, you have the following rights:

• Right of access , you have the right to request a copy of the information that we hold about you.
• Right of rectification , you have the right to correct data that we hold about you that is inaccurate or incomplete.
• Right to be forgotten , in certain circumstances you can ask for the data we hold about you to be erased from our records.
• Right to restriction of processing , where certain conditions apply, you have the right to restrict processing.
• Right of portability , you have the right to have the data we hold about you transferred to another organisation.
• Right to object , you have the right to object to certain types of processing such as direct marketing.
• Right to object to automated processing, including profiling , you also have the right not to be subject to the legal effects of automated processing or profiling.

Complaints

If you wish to make a complaint about how your personal data is being processed by HomeShield Direct Limited, or how your complaint has been handled, you have the right to lodge a complaint with HomeShield Direct Limited’s data protection representatives at info@homeshielddirect.co.uk or directly with the supervisory authority.

The supervisory body for the UK is:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Telephone: 0303 123 1113 or 01625 545 745

Transferring Personal Data Outside the UK

The Company may, from time to time, transfer personal data to countries outside of the UK. The UK GDPR restricts such transfers to ensure that the level of protection given to data subjects is not compromised.

Personal data may only be transferred to a country outside the UK if one of the following applies:

• The UK has issued regulations confirming that the country in question ensures an adequate level of protection.
• Appropriate safeguards are in place, including binding corporate rules, standard contractual clauses approved for use in the UK, an approved code of conduct, or an approved certification mechanism.
• The transfer is made with the informed and explicit consent of the relevant data subject.
• The transfer is necessary for one of the other reasons set out in the UK GDPR, including performance of a contract, public interest reasons, legal claims, protecting vital interests, or, in limited circumstances, the Company’s legitimate interests.

Who Are We?

HomeShield Direct Limited offers extended service plans for a range of domestic appliances such as washing machines, dish washers and tumble driers. These plans do not replace manufacturers’ warranties but offer protection from future faults that may arise after the manufacturers’ warranties have expired.

HomeShield Direct Limited is the Data Controller of your information. If you have any requests concerning your personal data, any queries regarding how we handle your data, or if you wish to opt out of future marketing, you can contact us using the details below.

HomeShield Direct Limited
Heversham House
20-22 Boundary Road
Hove
BN3 4EF

Phone: 0345 55 70 700
Email: info@homeshielddirect.co.uk

Calls may be recorded for training and monitoring purposes.